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EU DIGITAL
ADVOCACY TRAINING

A Workshop for Public Affairs Professionals

October 17, 2018

Brussels, Belgium

DAY LONG TRAINING

Speakers have the time needed to go beyond the basics and provide actionable ideas for your campaign

GREAT LOCATION

All sessions will be held at the Radission Red Hotel, centrally located in the European Quarter in Brussels

EXPERT SPEAKERS

The speakers are expert practitioners in digital public affairs and campaign tactics and strategies.

NETWORKING OPPORTUNITES

Some of the best learning comes after the sessions are over. Lunch and receptions are included in registration

Full AgendaEach session is designed around key learning objectives to provide attendees new skills and insights that can be applied to digital public campaigns.

MAKING YOUR MESSAGE RELEVANT

We often focus on the tools used to deliver information and not what is far more important – the message! In this session we’ll explore how to develop and test messages and how to transform them into content that influences and motivates.

CASE STUDY: EU40 – BATTLE FOR YOUR VOTE

Adam Mouchtar of EU40 will share insights from the #Battle4YourVote campaign where members of the European Parliment teamed up with professional freestyle hip-hop artists in a rap competition on various topics.

USING YOUR CAMPAIGN INFRASTRUCTURE TO ENGAGE YOUR AUDIENCE

Successful digital public affairs efforts often utilize online campaign platforms and constituent management software to maximize their advocacy efforts. No matter what software you use (or even if you don’t use one) we’ll discuss best practices for setting up a campaign platform

LUNCH

Lunch is included in the cost of the training.

MASTERING THE CONTENT PRODUCTION TREADMILL

In this session, we’ll explore a number of ways to stop feeling overwhelmed and start being strategic about your content. We discuss ways to plan your digital editorial calendar, creative methods to generate content, and tips to schedule posts and automate responses.

CRAFTING IMPACTFUL VIDEOS

If a picture is worth a thousand words then a video is worth millions. This session will be hands-on demonstration on how to produce your own short advocacy video for social media using mobile video editing tools.

MAKE YOUR OWN 60-SEC ADVOCACY VIDEO

As part of our hands-on training we’ll break into teams and create a short advocacy video about an important issue that encourages action. We’ll upload to social media and see who gets more shares, likes, and actions.

WHAT ISSUE ADVOCATES LEARN FROM POPULISTS MOVEMENTS

Are there ways you can position your issue to take advantage of any voter activism or frustration? We’ll take a look into the rise of populist movements across Europe and break down ways you can use their strategies for your issues.

EVENING COCKTAIL RECEPTION

Sometimes the best learning experiences happen over conversations over conversations and cocktails. We invite you to have a join us to network with your fellow training attendees.

SPEAKERSSPEAKERS ARE RECOGNIZED EXPERTS IN UTILIZING DIGITAL FOR PUBLIC AFFAIRS CAMPAIGNS.

Adam Mouchtar

Managing Director, EU40

Adam is the co-founder and managing director of EU40, the network of young Members of the European Parliament, and a special advisor to a number of MEPs from various political groups in the political centre. He has worked as a consultant and

Andras Baneth

Managing Director, EU Office Public Affairs Council

András is a frequent guest lecturer and author, and holds a master’s degree in European political and administrative studies, as well as degrees in law and political science.

Dana Popp

External Relations & Comm. Manager, EuroHeat & Power

Dana has more than 10 years of Brussels’ experience in international communications, EU level interest representation, digital advocacy as well as association management. She has extensive knowledge of energy and climate issues, and particularly of the heating and cooling industry. She is

Emily Death

Head of Events & Fundraising, ALDE

Emily Death is currently Head of Events & Fundraising at the Alliance of Liberals and Democrats for Europe (ALDE) Party. She joined the ALDE Party Secretariat in 2013 as Events Officer, becoming Events & Business Relations Manager in 2015, and has been

Henri Makembe

Partner, Beekeeper Group

Henri Makembe is Partner at Beekeeper Group, leading the Interactive Division. He has extensive experience with leading CMS platforms including WordPress, Expression Engine, Drupal, and Joomla.

Katie Owens

Information and Communication Officer, European Commission

Katie Owens recently joined the European Commission in September. Prior to joining the European Commission, she worked at the European Committee of the Regions since 2007, where she led the communications for the EPP Group. In September 2016, she joined the cabinet of

Laura Owen

Fundraising & Engagement Officer, ALDE

Laura Owen is Fundraising and Engagement Officer for the Alliance of Liberals and Democrats for Europe (ALDE) Party. Having joined the ALDE Party Secretariat in February 2016, she manages digital strategy and campaigns as well as managing recruitment and retention of individual

Mike Panetta

Partner, Beekeeper Group

Mike Panetta is an award winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism.

Steffen Thejll-Moller

Director, Limehive

Steffen Thejll-Moller has for the past decade advised organisations and individuals in Brussels and beyond on how best to use the internet in public affairs, corporate communications and campaigning.

Yussi Pick

Managing Partner, Pick & Barth Digital Strategies

Yussi Pick is an award-winning Managing Partner at Pick & Barth Digital Strategies, a communications firm specializing in online strategies for the public sector and non-profit campaigns. Among other recognitions he was named a 2013 Rising Star by Campaign & Elections Magazine and

Past Participants

ABOUT EU DIGITAL ADVOCACY TRAININGWHAT WILL I LEARN? WHO SHOULD ATTEND?

This event is organised by Beekeeper Group, a digital public affairs consultancy.

We know there are many conferences and learning opportunities in Brussels, why is this one different? In 2017 we organised this training event to be one where public affairs professionals would learn key digital communications strategies and tactics and walk away with actionable ideas on how to apply them directly to their own advocacy work.

We wanted to move away from panels and give each speaker their own block of time to go more in-depth and show details of how their topic is a part of an effective digital public affairs campaign. Each session was designed and developed with key learning objectives that have been identified by your public affairs professional peers. Audience participation is encouraged as we know there will be many experts in the room on any subject and the podium doesn’t have a monopoly on teaching.

Back for its second year in 2018, the EU Digital Advocacy Training agenda includes sessions on:

  • Making Your Message Relevant
  • Using Your Campaign Infrastructure to Engage Your Audience
  • Mastering Content Production and Publishing
  • Creating Impactful Videos
  • What Issue Advocates Can Learn From Populists Movements

We’ll end the day with a reception to unwind and continue the conversation. We hope you’ll join us for a day of learning and networking!

BUY YOUR TICKET AND REGISTER

GENERAL REGISTRATION

195

LOCATIONThe training is being held at the Radisson Red Hotel in the heart of the European Quarter in Brussels.

RADISSION RED BRUSSELS Rue d’idalie 35 1050 Brussels Belgium +32 2 626 81 11 reception.brussels@radissonred.com

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CONTACT USFill out the form below with your questions or comments and we’ll get back to you as soon as possible.

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